From Strategy to Execution and Everything in Between
Marketing doesn’t work in silos — and it doesn’t work without execution. Kovalcik Marketing helps B2B companies connect the dots between planning, execution, and pipeline. If you’re looking to drive growth with the team (and budget) you have then let’s get to work.
Brittany Kovalcik
Principal & Owner
About Brittany
After 20 years leading in-house marketing teams, Brittany Kovalcik founded Kovalcik Marketing to help companies build and execute marketing strategies that drive real results. From being the one-person marketing team at scrappy startups to leading demand generation for $1.5B enterprises, she’s done it all — and now she brings that experience directly to you.
Brittany specializes in building marketing engines that connect strategy to execution. She knows how to get the most out of your marketing dollars — creating smart, scalable plans that turn into leads, pipeline, and revenue. Whether you need to build your go-to-market plan from the ground up or refine what’s already in place, she’s here to help you make it work harder.
She also brings deep experience working with top partner ecosystems including IBM, Cisco, Microsoft, Commvault, Avaya, and more — and knows how to put your MDF dollars to work, turning co-marketing funds into closed deals.
Her industry experience spans IT Managed Services, Legal Tech, HR & Payroll SaaS, and Medical Devices — helping companies reach the right buyers with the right message at the right time. Her goal? To turn your marketing investments into lasting relationships and measurable ROI.
Ways We Can Help Your Business Grow
Demand Generation
Our Demand Generation services are built to drive pipeline and revenue through targeted strategies like paid media, email nurturing, SEO, and content marketing. Whether it's launching a new product, filling your sales funnel, or accelerating deal velocity, we create and execute campaigns that convert interest into action.
Go To Market Planning & Execution
Our Go-to-Market services help you launch products, enter new markets, or reposition your brand with a clear, actionable plan. From messaging and positioning to channel strategy and campaign execution, we ensure every element is aligned to drive results from day one.
Account Based Marketing
Our Account Based Marketing services focus on your high-value accounts with personalized strategies that drive engagement and conversion. From tailored content and targeted ads to coordinated outreach, we help you close the deals that matter most.
Brand Messaging & Value Props
Our Brand Messaging and Value Proposition services help you clearly articulate who you are, what you do, and why it matters. We craft compelling, differentiated messaging that resonates with your target audience and sets you apart in the market.
Inbound & Outbound Campaigns
Our Inbound and Outbound Marketing Campaigns are designed to attract, engage, and convert your ideal customers across every stage of the funnel. From SEO and content to cold outreach and paid ads, we build integrated campaigns that drive consistent, measurable growth.
MDF & Partner Management
Our MDF and Partner Management services help you maximize co-marketing opportunities and drive joint pipeline with strategic partners. From securing funding to executing high-impact campaigns, we handle the details so you and your partners see real ROI.